BASED

      Texture Powder

      Natural Texture in Seconds.

      Texture Powder

      Say Goodbye to Flat, Lifeless Hair

      Full, Natural Texture in Seconds.

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      Instant Volume & Texture

      Transforms flat hair in seconds.

      Strong All-Day Hold

      Strong hold without being overly stiff.

      Precision Spray, Zero Mess

      No shaker, no white residue everywhere.

      Scalp & Hormone Safe

      Gentle & effective. Zero compromise.

      Just 5 Clean Ingredients

      Formulated without parabens & phthalates.

      Weightless Formula

      Perfect styling without weighing down hair.

      BASED product and model

      BASED

      BASED Sea Salt Spray

      BEACHY HAIR

      Any Time, Anywhere.

      BASED Sea Salt Spray

      Natural Slicked & Flowy Looks

      Without the grease or buildup.

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      Premium Non-Toxic Ingredients

      Formulated without parabens & petroleum.

      Scalp & Hormone Safe

      Gentle & effective. Zero compromise.

      All-Day Medium Hold

      Flexible hold that lasts–without the buildup.

      High-Performance Formula

      Engineered to deliver with no compromise.

      Naturally Derived Fragrance

      Scented with our signature scent.

      Nothing To Hide

      Every ingredient listed. Every one intentional.

      BASED product and model

      BASED

      Transforms Flat Hair

      Instant

      Volume & Texture

      Transforms Flat Hair

      Natural Matte Textured Looks

      Without the overly stiff feel or buildup.

      Join 3,000,000+ Who've Chosen BASED.

      Premium Non-Toxic Ingredients

      Formulated without parabens & petroleum.

      High-Performance Formula

      Engineered to deliver with no compromise.

      All-Day Strong Hold

      Strong flexible hold without heavy buildup.

      Scalp & Hormone Safe

      Gentle & effective. Zero compromise.

      Naturally Derived Fragrance

      Scented with our signature scent.

      Nothing To Hide

      Every ingredient listed. Every one intentional.

      BASED product and model

      BASED

      BASED Sea Salt Spray

      BEACHY HAIR

      Any Time, Anywhere.

      BASED Sea Salt Spray

      3,000,000+

      have already chosen BASED

      Because confidence shouldn't come at the cost of your health.

      Instant texture and volume

      Transform your hair in seconds.

      High-performance formula

      Engineered to deliver with no compromise.

      Hydrates and nourishes

      Hair that looks and feels its best.

      Thoughtfully selected ingredients

      Peak performance with no compromise.

      Naturally derived fragrance

      Scented with our signature scent.

      Premium ingredients

      Made without parabens or drying alcohols.

      BASED product and model

      Why choose BASED?

      BASED Others
      No Parabens BASED✓ Others✕
      No Sulfates BASED✓ Others✕
      No Phthalates BASED✓ Others✕
      Full Ingredient Transparency BASED✓ Others✕
      No Endocrine Disruptors BASED✓ Others✕
      Formulated & Filled in USA BASED✓ Others✕